MEET YOUR GUIDES

*We love to tell stories, especially personal stories. The details of our journey are waiting down below. Keep going!

Our Story

It all started with a job to do.

It doesn’t matter what kind of job. That’s not the most important part of the story*

There was a job to do and we wanted to do it well. We wanted to succeed. Reach the summit. Plant the flag. Finish. We didn’t want to get stuck on the way and we didn’t want to be ill-equipped. We just wanted to reach our goal and feel good about the journey.

On this journey, we have one guiding principle--always be improving. Just get better. That’s not about perfection, it’s about progress. It’s about staking a claim about where you are and making a plan to get where you want to go.

When you embark on a mountain climb, you rely on experienced guides to equip you and guide you through that journey. We want to be your guides on the journey to better.

Finding Better

About Us

This is where we say what we do and why we do it. But we would rather talk about who we are. We are human beings. We make mistakes. We lose our way. We learn from our journey. That’s what keeps us invested in this process. We are on our own journey to better.

Our personal journeys have included paths like:

  • Building businesses from the ground up  

  • Parenting a special needs child to adulthood 

  • Navigating depression and anxiety that threatened to derail personal and professional development

  • Leading businesses from financial destruction to viability

  • Building resilient careers that span decades  

  • Pivoting in midlife to find passion 

  • Overcoming personal defeat and thriving

  • Striving for success and looking for reliable processes to get there

The journey to better is a great teacher. When you take that journey you learn what works and what doesn’t. You search for guideposts that will make the journey easier the next time. When you find things that work, you put a stake in the ground and claim that spot as reliable and repeatable. You return to that place because you’ve found a system that you can count on to work.

From our journeys, we created Basecamp.

Basecamp believes in solutions that guide people to better. Finding them. Embracing them. Equipping others to use them.

We believe in finding better because we’ve taken that journey. In every role that we have filled—both personally and professionally—we have been striving for better. Parts of those journeys have been hard, and parts of those journeys have been really hard. Along the path, we learned the places where we needed different kinds of tools to be successful. And we found places on the journey where we couldn’t do it alone and we needed an experienced guide.

We’ve done that work. We’ve worn down the path and put stakes in the ground for solutions that are successful—and we want to equip others to do the same.

Equipping others to success is a lofty goal, but our experience gives us confidence. Our confidence comes from two places: our knowledge of the trail and the strength of our tools.
It’s simple, but it’s all you need—even if you have a mountain to climb. You need the most up to date, innovative, and reliable tools and you need someone who knows how to use the tools and can lead the way.

Join our journey!

Learn about our tools
See the trail map
Not a trailguide- a trailblazer!